

MATTER ATHLETICA COACHING
Built To Perform. Designed For Life.
This is coaching for those who want more than just a good physique; it’s for those chasing consistency, strength, and a life that reflects the effort they put in. Whether you're stepping back into training or leveling up from the basics, we build bodies that perform under pressure and thrive in the real world.
Physique is just the start; performance is the standard.
Who is This Level of Coaching Designed For?
You’re not new to training, but lately, it feels like you’re spinning your wheels. You show up, you put in the work, but something’s missing.
The results don’t stick. The energy comes and goes. And the fire that used to fuel your sessions? It’s burning out.
This isn’t just about building muscle or dropping fat anymore. It’s about pushing yourself to a higher standard; one that looks good, feels powerful, and lasts.
Sound familiar?
Our Current Clients Came to Us With These Frustrations:
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I’m training consistently, but I keep falling into cycles of burnout or losing motivation.
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I care about how I look, but I want it to actually mean something; I want purpose behind my physique.
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I know I want to perform better in all areas of life, but I don’t know how to train for it properly.
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I’m not a professional athlete, but I train like one, and I want my results to reflect that.
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Struggling to stick to 5–6 day training splits that didn’t suit their lifestyle, and feeling like they were constantly falling short.
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Burning out from all-or-nothing training cycles, going hard, then falling off, then starting again.
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Feeling uncomfortable or anxious about food tracking, unsure how to approach nutrition without stress.
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Feeling unsupported in previous online coaching experiences, low contact, poor communication, and no personalisation.
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Realising they were following generic templates with no real connection to their goals or lifestyle.
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I want to build habits that actually last, not just short-term motivation or quick fixes.
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Craving a life where training, performance, and personal growth are aligned and intentional.
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Want to be a strong, consistent role model, especially for their kids, and create a lifestyle their family can be proud of.
Each one of these has been voiced to us during the initial consultation and in the pre-coaching sign-up forms that get emailed prior to the consult taking place, so that we can go into it with as much information to help you as possible.
We Take Pride In Coaching Differently.
Coaching the whole person is important. Too often, this is where coaching, even with the best intentions, falls away. Too often, people are treated as textbooks, research papers, data-only, and cut-and-paste templates. When they don't fit that? They are made to feel like it is their fault.
✅ Structured training built around your real life
✅ Nutrition protocols to fuel performance, not just scale drops
✅ Clear check-ins and accountability systems
✅ Coaching that adapts with you, not a one-size-fits-all plan
Online Coaching - In The Palm of Your Hand...
Online check-ins, daily habit actions, client community, resource guides, training, programming, and data all in one place on our Matter HQ app, built for clients.

A Word From Coach Ben, On Amy's Incredible Journey...
This isn’t just a before-and-after.
It’s the forging of a whole new person.
It’s the story of a woman who chose to find out what she was made of and kept going even when she thought she’d reached her limit and life gave ample reasons to quit.
Every time Amy told me she’d hit capacity, we didn’t back off we reassessed. We moved the pieces, shifted the gears, and unlocked a deeper level. Again. And again.
What emerged wasn’t just a stage-ready physique. It was a new identity. One built with a real Matter Mentality. Absolute ownership, effort in the face of adversity and the willingness to sacrifice now for what she wanted in the future.
Yes, this medal is an incredible achievement. But the real win is what happens next. Now Amy knows what she’s capable of. She’s proven to herself she can suffer with purpose, execute under pressure, and rise when it would’ve been easier to retreat.
This result is a line in the sand.
On the other side of it is a future only accessible to those who are willing to endure and sacrifice.
As a coach, I’m reminded daily: we don’t just build bodies. We help build people. And while this transformation belongs entirely to Amy, I’m grateful to have played a role in shaping who she’s become and who she’ll become next.
While I'm undeniably proud, the real work just started for this woman.
Now the real story begins. - Ben Mayfield-Smith | Head Coach

Download The Free Coaching Guide
Loaded with client journeys, coaching info, and more!
Meet the Team
Get to Know Ben & Tom in more detail. These are your Matter Athletica Coaches.
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